Provider of the service: Mapp Digital c/o Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin (Germany)
Privacy notice: https://www.webtrekk.com/privacy-notice.html
Purposes of the data processing and legal bases for the same:
Evaluation of the use of our website and optimisation of the website:
Webtrekk uses cookies to create anonymous or pseudonymous user
profiles based on your browsing behaviour on our website. Data such as,
for example, your operating system, the browser version, your IP
address, the geographic location, the website that you viewed beforehand
(referrer URL), information about your order and the data and time of
your visit to our website is collected and passed on to Webtrekk. This
information permits us to evaluate the use of our website and to
optimise our advertising campaigns. To rule out any possibility of your
being personally identified or to preclude this to a large extent, you
will be allocated an ID number when you visit our website and the IP
address, which was stored in truncated form only, will be deleted
following the session identification for the purposes of geolocation.
Legal basis: Our legitimate interests according to Art. 6 (1)
lit. f GDPR, since we as an e-commerce business rely on an evaluation of
the use of our website through pseudonymous data and your interests and
fundamental rights do not override our interests in this type of
processing.
Evaluation of your browsing behaviour across multiple devices:
Webtrekk will assign a random code to the device that you use to view
our website to display personalised advertising across multiple
devices. Should you moreover have set up an account with us and if you
log into this account, then irrespective of the device used, we allocate
a further ID number to you, which we also communicate to Webtrekk. This
enables Webtrekk to provide us with an evaluation of your browsing
behaviour across multiple devices. Due to the random identification,
neither we nor Webtrekk can identify you personally.
Legal basis: Your consent according to Art. 6 (1) lit. a GDPR.
Data processing locations:
EU/EEA
Storage period or criteria for determining the storage period:
Erasure on achievement of the purpose
Rights of withdrawal and/or possibilities for objection:
Withdrawal and objection with effect for the future: https://mapp.com/opt-out-mapp/
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